Making a Sales Presentation (Int)


Students will practice making a sales presentation for a product or a service.
Student Level: 
Unit Group: 
Sales and Marketing

Warm Up (5 mins)

 Have you made any presentations recently?

 Where do you most often see sales presentations? At work? On the Internet? On Tv?


Listening (5 mins)

Watch the following video.

1. What is the "Quick Chop"?

2. What can you do with it?

Reading Comprehension (10 mins)

Read the following article.

Summarize the 5 tips that the author gives for making better presentations.

Grammar (5 mins)

Superlative and Comparitives

 Superlatives describe something which is the "top" of it's class or category based on some quality.

 e.g. the fastest, the most beautiful

 Comparitives compare two or more things based on their qualities.

e.g. Tom is a faster runner than David, this painting is more beautiful than that one.

"_est" Superlatives

"most" Superlatives

Mr Watanabe is the oldest man in our office.

Jim Thompson was our most successful salesman last year.

Mount Fuji is the highest mountain in Japan.

Lamborghini makes the most expensive cars in the world.

"_er" Comparitives

"more" Comparitives

Mr Watanabe is older than Mr Takahashi.

Jim Thompson was a more successful salesman than David Green last year.

Mount Fuji in Japan is higher than Mt Vesuvius in Italy.

Lamborghini makes more expensive cars than Toyota.

An iPad is more expensive than a Kindle Fire tablet. An iPad is easier to use than a Kindle Fire tablet.
A Toyota Prius is more economical than a Lamborghini. A Toyota Prius is cheaper than a Lamborghini.
Gap clothing is more stylish than UniQlo clothing. Gap clothing is better quality than UniQlo clothing.

Compare some goods or services you know that are similar.

Vocabulary (5 mins)

Word or expressionExample sentence
value for moneyOur company's products are popular because they are great value for money.
on saleThis month all our clothing is on sale.
discount (noun)We can offer you a discount of 10% if you purchase two items.
discount (verb)Can you discount the price for last year's stock of clothing?
discount (adjective)I am looking for a discount clothing store to buy some cheap children's wear.

 Try creating some original sentences using the above expressions.

Role Play (15 mins)

Sales Rep:Thank you for giving me the opportunity to speak to you, Mr Thompson.
Customer:No problem, Ms Davis. Thank you for dropping by.
Sales Rep:I would like to tell you about our company's new printer model, the XRT1000. It's much cheaper than the old model.
Customer:Oh really? How much cheaper.
Sales Rep:15%! In fact this month we are having a sale. If you buy two, I can give you 20% off the regular price.
Customer:That sounds like good value for money. Is it efficient with print toners?
Sales Rep:It certainly is. The new XRT1000 has a new feature which allows you to print in full color or economy mode. The user can save up to 30% on color print cartridges in economy mode.
Customer:That sounds wonderful.
Sales Rep:If you like, I can schedule a demonstration for you and your staff.
Customer:Excellent. Let me just check my diary.

 Try changing the role play and re-enacting using some other products you are familiar with e.g. a new model cell phone, a new TV etc.

Extension Activity

 Describe a sales presentation you saw recently on TV, the internet or at work.

 Do you think the presentation was effective?  Why or why not?

Review and Quiz (5 mins)

Do you have any questions about this lesson?

What did you learn today?

Did you learn any new vocabulary or expressions?

Ask your instructor for tips on how you can improve your English.

Finally, don't forget to take the quiz after all your lessons are finished today.

Thank you !